MUST READ*
SOUL* started as a vision, to create a company that directly speaks to the soul on a massive scale. I saw a company that would spread the word and love of God, building a loyal community that reaches billions across the world. In the form of a brand using clothes to transform and reinforce identity like no other in history. But in order to fulfil this mission, it must break the boundaries of marketing and pioneer fashion to accomplish this mission.
Frequently Asked Questions
Why is SOUL* so expensive?
Luxury pricing, for rich meaning. People pay $1,000 for a meaningless pair of shoes that satisfies their egos.
Right now we take our time making pieces that have a foundation that is meaningful and eternal for a fraction of the cost and for those that truly feel called.
And if the price bothers you still, that means the message hasn't hit yet. But we're confident in the future that you'll see the value in the message when you need it most. The question is, when?
Why the word "soul" as the name?
Saving souls is our mission and the reason this brand was created. But we also noticed there is a lack of soul in most art today. We're here to remind people the truth that saves their soul through the form of art.
What does SOUL* represent?
Jesus. He is the breath in our lungs, the blood in our veins, and the North Star we follow. Everything is inspired by Him and everything we do is credited to Him
Are you exploiting God for profits?
No, exploiting would be using his name to selfishly fill our pockets. But that's not the goal. We're here to help uplift and strengthen God's children. Your kind support will help the mission, that's a promise.
Why the (*)?
We love depth and meaning which is why we chose to put an asterisk at the end of SOUL* because it means...
- In formal writing, asterisks are footnotes/references to show that there is more information and a deeper meaning. There's more to this brand and more to your soul.
- In informal writing, asterisks are used to emphasize words/phrases. This brand stands out from the rest, because we help what's most important (YOU).
- In computer science, asterisks are placeholders for any set of characters/values. God will use anyone regardless of their character, even you.
- In math (God's language of the universe), asterisks are used to multiply. The impact of a single soul can touch billions, allowing their spiritual health to flourish even more.
- In the Bible, stars symbolize God's divine presence and direction. We strive to reflect his light while fully relying on his guidance just as you have been trying.